Leading global asset management company, Columbia Threadneedle Investments, offers actively managed investment strategies and solutions. Invested Digital has been a longstanding partner helping translate complex financial strategies and investment products into easy to understand communications. We’ve also partnered with their internal creative team on several product campaigns.
Global Perspectives is an annual piece that represents the brand, the intellectual capital and drives interest in forward-thinking trends. We created a website and printed booklet that centered around the analysts. The project was complete with photo shoot, design, printing and site development.
529 Campaign Concepts
While this was concept work at it’s core, we had some fun. The challenge was to raise awareness around their 529 College Savings product — illustrating that it’s a competitive product when stacked up against other big box financial institutions.
Mutual Fund Video Series
As part of an effort to educate advisors on Columbia Threadneedle’s mutual fund line-up, we created a series of entertaining and engaging videos focused on five of their anchor mutual funds. The videos focus specifically on the mutual fund features and benefits to an advisor/investor. Tasks included scripting, storyboarding and producing.